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FEATURE STORY
May/June 2008
That's the Spirit
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Derek Kassebaum’s hand-crafted
spirits have won several awards, including a Gold Medal from the Beverage Testing
Institute in 2006 and Gold Medal from the San Francisco World Spirits Competition
in 2007.
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Derek Kassebaum abandoned a consulting career
to pursue his true passion: creating high-end, hand-crafted spirits. His boutique
distillery now produces some of the nation’s most highly regarded gins
and vodkas
By Rachell Farrell
Photography by Lloyd DeGrane
One afternoon in spring 2004, Derek Kassebaum, MBA ’00
was flipping through American Distiller: The Journal of Distillation when he
came across an article written by the founder of a successful Vermont-based vodka
distillery. The founder, Kassebaum read, started the company after he and his
wife quit their jobs and moved to a farm in St. Johnsbury, where they concocted
the idea of making vodka out of maple sap.
“That firmed things up,” says Kassebaum, explaining
that he and his wife Sonja had already toyed with the idea of quitting their
jobs (he was a consultant, she was a lawyer) to start a boutique distillery in
the Chicago area. Kassebaum had “always liked the idea of making a product
... something you could see on the shelf,” and loved learning about spirits
and making beer and wine in his home. Plus, he had studied the distillation process
as an undergraduate at the Colorado School of Mines, a small engineering college
not far from the Coors beer plant.
Within six months, Kassebaum’s business was up-and-running in the North
Shore suburb of Lake Bluff, where it still resides today in a small warehouse
on Herky Drive. Aptly named North Shore Distillery, it’s the state’s
first and only boutique distillery—and one of the only small-scale distilleries
located in the Midwest. Along with its signature products (Distiller’s
Gin No. 6, Distiller’s Gin No. 11 and North Shore Vodka), North Shore Distillery
has rolled out several limited release spirits, such as gin infused with medjool
dates and Ceylon tea, and unusual products like acquavit, a Scandinavian spirit
that until now wasn’t produced in the United States.
“I like going to the produce section of the market, picking up stuff
and saying, ‘Let’s try this.’
As quickly as it sprung up on the market, North Shore Distillery has gained
a remarkable following—particularly after its spirits hit the shelves at
popular retailers such as Binny’s Beverage Depot and Sam’s Wines & Spirits,
and showed up in signature cocktails at Chicago’s Weber Grill and Spring
Restaurant.
The spirits have also garnered rave reviews and awards: Distiller’s
Gin No. 6 was named “Best Gin” by Chicago magazine in 2007 and received
the Beverage Testing Institute’s Gold Medal in 2006; North Shore Vodka
received a five-star rating from Backlit Vodka Lounge in 2007; and Acquavit Private
Reserve won a Gold Medal at the 2007 San Francisco World Spirits Competition.
Despite North Shore Distillery’s growing popularity, Kassebaum has managed
to keep his business running smoothly with a staff of three, which includes himself,
his wife and a part-time employee. In between hand-crafting batches of spirits,
he pays the bills, answers phone calls and conducts tastings at bars and restaurants
in the Chicago area. “But I’d rather spend my time coming up with
something new than trying to sell what we already have,” he says. “I
like going to the produce section of the market, picking up stuff and saying, ‘Let’s
try this.’ Last year, our limited release was a gin with rhubarb ginger
infusion ... because I grabbed some rhubarb and started playing with it.”
Engaging in this creative process and producing something “artistic,” Kassebaum
says, is really his ultimate objective. “We’ve always said that we’re
not out to take over the world and become a national brand,” he explains. “Our
goal has been to have an extensive portfolio of all kinds of spirits.”
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