What happens when you Google your name?
• If you Google your name periodically, what comes up?
• Does it best represent your brand?
Keep in mind that BRAND EQUITY = THE SUM TOTAL AND COMPOSITION OF YOUR SEARCH RESULTS.
Does my online brand really matter?
• Trackur.com states that 59% of hiring managers are influenced by your online reputation.
• Careerbuilder.com 2009 Survey states: “the number of employers using social networking sites to screen candidates has more than doubled in the last year. Out of more than 2,600 hiring managers, 45% reported using social networking sites to research job candidates’ backgrounds for information that verified – or supplemented- the information on their resumes”. “One-in-Five Employers use social networking sites to research job candidates”.
Attracting Recruiting and Hiring Managers
• Complete your profile. LinkedIn reports that members with a complete profile generate 40 times more opportunities than those whose profiles are not complete.
• Develop a solid network of connections. Your ability to use JobsInsider or Inside Connections depends on having a reasonable number of connections.
• Get recommendations. A complete profile includes at least three recommendations.
• Include key words that are relevant to your professions and industry. Recruiters search or these words and your profile should indicate them.
• Focus on RESULTS, not a list of job duties. Remember that your LinkedIn profile is a concise summary of your qualifications and skills.
• Post your resume, CV or portfolio.
• Finally, if you are unemployed, indicate that you are seeking employment on your profile.
To learn more about the benefits of using LinkedIn as a Professional Development Tool, listen to Toby Nathan’s two part presentation in the newly improved, enhanced and timesaving Virtual Career Center. Visit www.uiaacareers.org and register!
