Highly Effective Networking: Meet the Right People and Get a Great Job by Orville Pierson

This book offers concrete tips and direction for improving your networking efforts. The main message of the book is that your Core Message tells your Target Market how effective you will be in doing the work described by your Professional Objective. Plan it carefully. It will make your networking more productive.

Create a Project Plan for your Job Search.

An effective Project Plan includes:
1. Professional Objective
2. Target Market
3. Core Message

A Target Market defines where you want to work by location, industry and size. You’re looking for employers who already have people working in the job titles that interest you. Don’t worry about whether they have job openings or not. You’re looking to make contact before the openings happens. What’s important is defining the kinds of organizations at which you most want to work. Look at the organizations that have the right jobs and narrow that list down to the ones you like the best. Then you can focus your networking on those organizations. This increases your chances of ending up working in a place you really like.

For some people, it makes more sense to determine Target Market before thinking about Professional Objective. Recent college grads and people considering a major career change are sometimes in this category. If you go this way, find several organizations you like. Then look to see what they have in common, so you can expand the list even further with additional similar organizations.

Upcoming blog post will cover information on Core Message and Productive Networking.

For your convenience, we've included a link to Amazon to read more about the book or to buy it now.